The photo challenge for car dealerships
A dealership permanently manages dozens, even hundreds of vehicles in stock. Each vehicle requires a set of quality photos for online listings, the website and social media.
Traditionally, options are limited: hire a professional photographer (expensive and scheduling-constrained) or take photos in-house with often inconsistent results.
The arrival of AI in automotive photography changes the game. It is now possible to produce hundreds of professional photos per day with perfect visual consistency.
Visual consistency: a major commercial asset
One of the main advantages of AI for dealerships is the uniformity of photographic style. All vehicles in the catalog benefit from the same background, lighting and quality level.
- Reinforced brand image: a consistent catalog gives an impression of seriousness and professionalism
- Easier navigation: buyers compare vehicles more easily
- Strong visual identity: the dealership differentiates itself from competition through visual quality
This consistency is nearly impossible to achieve with photos taken in the parking lot at different times of day under variable weather conditions.
Typical workflow for a dealership
Integrating AI into a dealership's photographic process is simple and fast. Here is a typical workflow:
- Quick shooting: photograph each vehicle in the lot with a smartphone, in 2 minutes per vehicle
- Upload to AI tool: import photos into Car Scene
- Background selection: choose a uniform showroom background for the entire catalog
- Mass generation: get all professional photos in minutes
The total time to process 50 vehicles drops from several days with a photographer to a few hours with AI.
Impact on online sales
Dealerships that have adopted AI photography see measurable results on their commercial performance:
- Higher click rates: listings with showroom photos attract significantly more views
- Reduced time to sale: well-presented vehicles sell faster
- Increased trust: buyers perceive the dealership as more professional and reliable
- Differentiation: on saturated platforms, visual quality makes the difference
Return on investment is quick: the cost of a few AI credits per vehicle is more than offset by faster sales.
Cost comparison
The financial gain is significant for dealerships processing high vehicle volumes. Let's compare approaches:
- Professional photographer: 30 to 80 euros per vehicle, scheduling coordination, delivery delays
- In-house photos without AI: free but variable quality, no visual consistency
- AI photo with Car Scene: about 1.35 euros per photo, instant result, consistent quality
For a fleet of 100 vehicles, switching to AI represents savings of several thousand euros per month while improving overall catalog quality.
Best practices for dealerships
Dealerships that get the best results follow a few simple practices: they photograph clean vehicles, always use the same shooting angle and choose a showroom background consistent with their brand identity.
Investing in photographic quality is no longer a luxury reserved for large chains. With AI, every dealership regardless of size can offer a premium-level visual catalog.
